Known for its speed of service, McDonald’s South Africa is a perfect partner for the fleet footed Blitzboks, who are currently at the top of the HSBC World Rugby Sevens Series standings after winning all four tournaments of the 2022 season.
“We are delighted to welcome such a well-loved global brand as McDonald’s to the Blitzboks family,” said Jurie Roux, CEO of SA Rugby.
“It is very flattering that such an iconic company should see synergies with our Sevens team as a force to bring South Africans together in the way that McDonald’s restaurants do.
“The Blitzboks have carved out a special place in our national landscape and this partnership underlines that relationship. We’re looking forward to seeing the team wear the Golden Arches for the first time in Singapore this weekend.”
McDonald’s South Africa plays an active role in the communities in which it operates and has been involved with sport at grass roots level for many years, but this will be its first national sponsorship.
“We believe in the power of sport to bring people together, and to create connections with our customers and our communities,” said Supply Chain, Marketing and Technology Executive, Daniel Padiachy.
“To partner with a world class national sports team such as the Blitzboks is an honour.
“It’s important for brands to show support for our nations teams, and in doing so creating opportunities for our countries talent to exceed and shine. Through this partnership we are hoping to inspire the youth to follow their dreams too.”
ABOUT MCDONALD’S SOUTH AFRICA:
McDonald’s opened its first restaurant in South Africa in November 1995. Today, they operate over 330 restaurants in all nine of South Africa’s provinces, employ over 15 000 people and serve approximately 8 million customers each month.
McDonald’s is renowned for its training throughout the world. They have trained over 12 000 South Africans at various levels, including franchisees, restaurant managers and crew. Currently more than 95% of all food served in McDonald’s restaurants is produced by local South African suppliers (according to their highest quality standards).