SA Rugby made the announcement on the eve of the latest round of the HSBC World Rugby Sevens Series in Malaga, after a negotiation with the innovative company that was concluded as effectively as WeBuyCars conducts its business in the vehicle market.

“WeBuyCars don’t mess around when it comes to buying a vehicle – ask anyone who has experience of them,” said Jurie Roux, CEO of SA Rugby, “and it was just the same in this negotiation.

“They were extremely efficient in concluding the deal and we’re delighted to partner with such an enterprising and growing South African company.

“They have become the new principal partner of the Blitzboks for the next three years and we hope this a journey that will be a long and successful one for both of us.”

Faan van der Walt, CEO of WeBuyCars, said that the announcement reinforced the group’s commitment to excellence in South African sport.

“The Blitzboks have maintained consistently high performance levels, with 38 tournament wins to their name,” he said.

“The team’s commitment to performance and excellence aligns with WeBuyCars’ philosophy of speed and efficiency. We wanted to entrench our position as keen supporters of South African sport and to associate ourselves with a team whose values echoed our own.

“We have found this in our partnership with the Springbok Sevens and we are extremely pleased with and proud of this collaboration.”

The company’s name will make its first appearance on the Blitzboks’ jerseys at 14h12 (SA time) on Friday, when they take on Scotland in their pool game at the HSBC Spain Sevens in Malaga.

“This is a great boost to the team at the start of a massive year for Sevens with a Commonwealth Games and the Rugby World Cup Sevens in Cape Town in September,” said Roux.

“Our Sevens team has been consistently high-performing for many seasons and after back-to-back wins in Dubai at the end of last year, we’re eagerly looking forward to this new era with the support of WeBuyCars.”